MEDIDATA : SONIC BRANDING
Delimusic – Medidata
I was asked by Delimusic to create a sonic identity for Medidata. Mediata is a software company working in clinical trials. They work with clinical trial companies to improve trail experience for everyone and have over 30,000 trails and 9 million patients in their data set.
This mass use of data to inform and improve trails made me think of communication, transfer of information and decoding it for new and improved medical needs. So The sonic logo is MEDIDATA in morse code. A simple sound which is both musical and contains their name. The sounds are technological sounding, however with the importance of the human element to this field I added human swelling vocals to keep it grounded in what the company does at its core.